CULTURE
Art, lifestyle, and cultural movements
The Social Reckoning Gives Sorkin’s Facebook Story a New Centre of Gravity
Mikey Madison and Jeremy Allen White lead Aaron Sorkin’s companion to The Social Network. This time, the story follows the people trying to get information out.
Nathan Fielder’s Elizabeth Holmes Documentary Starts With an Invitation
A24’s You Can See Everything pairs Nathan Fielder and Lance Oppenheim with Elizabeth Holmes. The premise raises a question before the film even starts: who thinks they control the camera?
Sydney Sweeney’s SYRN Birthday Ad Goes All In on Cake and Lace
An ornate birthday party, a lingerie drop and an ad built to be remembered. Sydney Sweeney gives SYRN’s Romantic collection its own spotlight.
Jeremy Piven and Adrian Grenier’s Reunion Comes With Entourage Drama
Piven and Grenier are back together for Betr’s new campaign. The familiar chemistry has sparked reunion talk—and a sharp reaction from Entourage creator Doug Ellin.
Against the -Core: Why 2026 Finally Killed the Aesthetic-of-the-Week
Cleancore, gorpcore, coastal grandmother, mob wife: for years the algorithm fed us a new identity every Tuesday. An argument for why having taste beats having a -core.
10 Moments That Already Defined 2026 (And We're Only Halfway Through)
From a sober-rave boom to a fanbase-fueled streaming takeover to GTA 6 finally landing, here are the cultural moments that have shaped 2026, with half the year still to run.
How Pop Got Its Sense of Humor Back: The Holy Trinity and the Self-Aware Superstar
Charli xcx, Sabrina Carpenter, and Chappell Roan rebuilt pop stardom by being in on the joke. In 2026, the most powerful currency a star can have is self-awareness.
The Party Moved to Daytime: Inside Soft Clubbing and the Sober Nightlife Boom
Coffee clubbing is up 478%. Morning raves sell out. Gen Z didn't kill the party. They moved it to 8 a.m., took out the alcohol, and kept the dancing.
Community Over Audience: How the Creator Economy Grew Up in 2026
The mega-influencer era is fading. In 2026, the smart money is on mid-tier creators, owned audiences, and the slow, unglamorous work of building an actual community.
Make It Ugly: The Punk Revival Fighting Back Against AI Perfection
As feeds fill with frictionless AI gloss, a generation of artists and designers is reaching for scissors, glue, and deliberate chaos. The 2026 punk revival is a rebellion against the algorithm.
The Year the Internet Became the Movie: A24, the Backrooms, and Pop's Big-Screen Takeover
A creepypasta YouTuber is directing a studio horror film. A pop star made a movie about being a pop star. 2026's screen culture is the feed, projected at 24 frames a second.
Quiet Outdoors: Gorpcore Grew Up, Lost the Logos, and Took Over the Office
The trail aesthetic shed its neon and its hype tags. In 2026, gorpcore is muted, technical, and indistinguishable from quiet luxury, and that's exactly the point.
When the Meme Looks Realer Than Reality: Inside 2026's AI-Slop Humor
The funniest thing on your timeline is probably fake, and that's the joke now. How hyperreal AI video turned the meme into a vibe you can no longer fact-check.
The Post-Labubu Economy: What Adults Are Really Buying When They Buy a Blind Box
Labubu sold 100 million units and built a $670M empire on manufactured scarcity. Now the resale bubble is deflating, and the blind-box habit is mutating into something stranger.
The Impact of TikTok on Music: How Viral Trends Are Shaping the Billboard Charts
Discover how TikTok is revolutionizing the music industry, driving viral trends, and reshaping the Billboard charts. Learn how artists leverage TikTok for success and why the platform has become the new digital radio.
The Intersection of Fashion and Music: How Artist-Designed Collections Are Shaping Both Worlds
From Kanye West’s Yeezy to Travis Scott’s Cactus Jack, explore how artists are blending fashion and music to create powerful cultural movements. Discover the future of fashion, driven by your favorite musicians
Why '90s and Early 2000s Are Back in Fashion
Nostalgia is driving the resurgence of the '90s and early 2000s in fashion, TV, and music. Discover why these decades are making a major comeback in pop culture.
Starvin’ Marvin’s Comeback in South Park Season 27 Has Fans Losing Their Minds
After 22 years, Starvin’ Marvin is back in South Park Season 27: in a spaceship, chased by P. Diddy. Fans are freaking out over the teaser reveal.
Street Art and Pop Culture: How Graffiti Became High Art
Explore the transformation of graffiti from rebellious street art to high art, and how figures like Banksy are reshaping the art world, fashion, and pop culture.
About Culture
Culture on HYPE COMPANY covers the film, TV, fashion moments, nightlife and internet trends people are talking about. It's where you'll find takes on the aesthetics and memes of the moment, pieces on how the creator economy and AI are changing what gets made, and news on the shows, documentaries and brand campaigns making noise, with a focus on what is shaping taste right now and why.