SNEAKERS
Drops, collabs, and everything sneaker culture
50 Cent’s G-Unit G6 Is Back—and the Shape Still Holds Up
Reebok brings back the red, white and blue G6 from 50 Cent’s 2003 era. The comeback has nostalgia, but the clean low-top deserves a look on its own.
The “Alaska” Jordan 1 Carries Virgil’s Design Into a New Chapter
The white Jordan 1 associated with Off-White returns through Virgil Abloh Archive. Look closely: the unfinished edges and tiny colour accents still make the design.
Fat Joe’s Red Terror Squad Air Force 1 Finally Gets Its Turn
University Red leather, a white base and Terror Squad embroidery. Fat Joe’s once-exclusive Air Force 1 reaches Nike’s release calendar at $150.
The Jordan 4 “Tour Yellow” Makes a Strong Case for Going Bright
Back after two decades, the Tour Yellow Jordan 4 puts its best detail underfoot: a speckled yellow midsole that makes the whole shoe work.
Devin Booker’s Chevy Nikes Put a ’59 Impala on Your Feet
Metallic bronze, an Impala heel badge and a tongue inspired by a hood ornament. The $155 Book 2 x Chevy turns Booker’s car obsession into a very good-looking sneaker.
Travis Scott’s Nike Air Force 1 “Ice Blue” Gets Surprise NYC Release
Travis Scott and Nike are back with another Air Force 1 in Ice Blue
Travis Scott's Air Jordan 1 Low 'Pink Pack' Is the Drop of the Spring
Two pink-soaked Cactus Jack Jordan 1 Lows hit on May 29 at $155 a pair. Here's why La Flame's softest palette yet might be his smartest move.
Opinion: The Running-Shoe Takeover Is the Best Thing to Happen to Sneakers in Years
ASICS rules StockX, Salomon is everywhere, dad shoes won. And it's a good thing: the heritage-runner era is dragging sneaker culture back to substance.
The 10 Best Sneakers of 2026 So Far, Ranked
From the ASICS resurgence to Air Max Day's best year in ages, we rank the shoes that have actually mattered through the first half of 2026.
Sole and Sound: How Sneakers and Music Stay Locked in Step in 2026
From Travis Scott's reversed Swoosh empire to Tyler narrating Nike, the bond between music and sneakers is tighter than ever. A look at the 2026 crossover.
Inside Salomon x MM6 Maison Margiela: When Trail Tech Meets Avant-Garde
The XT-MM6 and Cross Dust reimagine Salomon's mountain DNA through Margiela's deconstructionist lens. A deep dive into the SS26 collab redefining gorpcore.
The 2026 Buyer's Guide to ASICS GEL: Which Pair Should You Cop?
The GEL-1130, Kayano 14, Nimbus and more: a no-nonsense guide to which ASICS belongs on your feet, what to pay, and how to style the brand of the moment.
The Hype Bubble Burst: Inside the 2026 Sneaker Resale Reckoning
GOAT launched a discount marketplace. The Samba is cooling. Only 47% of releases flip for profit. We break down the data behind sneaker resale's hard reset.
Legit Check 101: How to Spot Fake Sneakers in 2026
Replicas are better than ever. Here's the no-BS 2026 guide to authenticating Jordans, Dunks and hyped runners: from Swoosh shape to X-ray air units.
From Forgotten Runner to Cult Icon: The New Balance 1906 Story
Named for the year New Balance was born, the 1906 sat dormant for a decade. Then Y2K nostalgia detonated. The retrospective of an unlikely modern grail.
Supreme x Nike SB Just Brought Back Charles Barkley's Most Aggressive Shoe
Three colorways. Reflective leather. The first-ever SB treatment on the Air Max 2 CB '94. Supreme and Nike just made the collab of the spring. If you know sneaker history, you know the Air Max 2 CB '94. Charles Barkley. 1994. One of the most aggressive, chunky, in-your-face basketball shoes Nike ever made: massive visib
THE BRED IS BACK - The Air Jordan 4 ‘Bred’ Is Returning in Late 2026
A release date has been revealed for the return of the Air Jordan 4 “Bred.” The iconic pair is set to drop on November 27, just in time for Black Friday.
OUTTER SPACE - The Air Jordan 11 ‘Space Jam’ Is Back Soon
The Air Jordan 11 “Space Jam” is slated to make its return during Holiday 2026, aligning with 30 years since the model’s unforgettable appearance on the big screen. Very few sneakers are as closely tied to a cultural moment. Jordan laced up the black patent pair in Space Jam before the public ever had access, turning th
Air Jordan 4 “Cave Stone” – The Fall Icon You Didn’t Know You Needed
Air Jordan 4 “Cave Stone” drops Sept. 6, 2025. Premium suede, earthy tones, Nike Air heel tab. This rugged fall-ready Jordan is a must-cop.
About Sneakers
HYPE COMPANY's sneaker coverage tracks the releases, collaborations and retros driving the culture: Jordans, Air Force 1s, New Balance, ASICS and the designer and artist collabs everyone is chasing. Alongside release news you'll find rankings of the year's best pairs, buyer's guides, opinion on where sneakers are heading, and a close watch on the resale market and what pairs are really worth.