SNEAKERS
Drops, collabs, and everything sneaker culture
Nike’s Kobe 8 Protro “Shanghai Fireworks” Returns November 11 for $200
Nike is bringing back the 2013 “Shanghai Fireworks” colorway as a Kobe 8 Protro on November 11, priced at $200.
Nov 5, 2026
New Balance’s Made in USA 990v7 Lands November 6 at $200
The seventh version of New Balance’s most important sneaker arrives November 6 in grey at $200, with a full-length FuelCell midsole.
Nov 4, 2026
The Drop Report: The Biggest Sneaker Releases of Oct 24–Nov 1
Two “Fireside” Jordans, Pharrell’s Jellyfish Adistars, the Air Jordan 41’s global launch and the first retro of the Jordan 14 “Forest Green” all land in nine days.
Oct 24, 2026
The Air Jordan 6 “White Infrared” Returns With Nike Air on the Heel
Releasing Nov 7, the 2026 retro restores the 1991 original’s Nike Air heel logo, which the 2010 and 2014 versions swapped for a Jumpman.
Oct 24, 2026
November 2026 Sneaker Release Calendar: Space Jam at 30, the Black Pack and a Black Friday “Bred”
Every major sneaker drop in November, from the Space Jam 30th anniversary collection to the Air Jordan 4 “Bred” on Black Friday, with dates and prices.
Oct 24, 2026
NIGO Made the Air Force 3 Feel Like a Lost Streetwear Classic
Pendleton wool, collegiate colors and NIGO’s archivist eye turned the overlooked Air Force 3 into a convincing streetwear artifact.
Sep 17, 2026
50 Cent’s G-Unit G6 Is Back—and the Shape Still Holds Up
Reebok brings back the red, white and blue G6 from 50 Cent’s 2003 era. The comeback has nostalgia, but the clean low-top deserves a look on its own.
Sep 10, 2026
The “Alaska” Jordan 1 Carries Virgil’s Design Into a New Chapter
The white Jordan 1 associated with Off-White returns through Virgil Abloh Archive. Look closely: the unfinished edges and tiny colour accents still make the design.
Sep 10, 2026
Fat Joe’s Red Terror Squad Air Force 1 Finally Gets Its Turn
University Red leather, a white base and Terror Squad embroidery. Fat Joe’s once-exclusive Air Force 1 reaches Nike’s release calendar at $150.
Sep 10, 2026
The Jordan 4 “Tour Yellow” Makes a Strong Case for Going Bright
Back after two decades, the Tour Yellow Jordan 4 puts its best detail underfoot: a speckled yellow midsole that makes the whole shoe work.
Sep 10, 2026
Devin Booker’s Chevy Nikes Put a ’59 Impala on Your Feet
Metallic bronze, an Impala heel badge and a tongue inspired by a hood ornament. The $155 Book 2 x Chevy turns Booker’s car obsession into a very good-looking sneaker.
Sep 10, 2026
Travis Scott’s Nike Air Force 1 “Ice Blue” Gets Surprise NYC Release
Travis Scott and Nike are back with another Air Force 1 in Ice Blue
Aug 31, 2026
Travis Scott's Air Jordan 1 Low 'Pink Pack' Is the Drop of the Spring
Two pink-soaked Cactus Jack Jordan 1 Lows hit on May 29 at $155 a pair. Here's why La Flame's softest palette yet might be his smartest move.
Jul 7, 2026
Opinion: The Running-Shoe Takeover Is the Best Thing to Happen to Sneakers in Years
ASICS rules StockX, Salomon is everywhere, dad shoes won. And it's a good thing: the heritage-runner era is dragging sneaker culture back to substance.
Jul 1, 2026
The 10 Best Sneakers of 2026 So Far, Ranked
From the ASICS resurgence to Air Max Day's best year in ages, we rank the shoes that have actually mattered through the first half of 2026.
Jun 25, 2026
Sole and Sound: How Sneakers and Music Stay Locked in Step in 2026
From Travis Scott's reversed Swoosh empire to Tyler narrating Nike, the bond between music and sneakers is tighter than ever. A look at the 2026 crossover.
Jun 21, 2026
Inside Salomon x MM6 Maison Margiela: When Trail Tech Meets Avant-Garde
The XT-MM6 and Cross Dust reimagine Salomon's mountain DNA through Margiela's deconstructionist lens. A deep dive into the SS26 collab redefining gorpcore.
Jun 15, 2026
The 2026 Buyer's Guide to ASICS GEL: Which Pair Should You Cop?
The GEL-1130, Kayano 14, Nimbus and more: a no-nonsense guide to which ASICS belongs on your feet, what to pay, and how to style the brand of the moment.
Jun 7, 2026
The Hype Bubble Burst: Inside the 2026 Sneaker Resale Reckoning
GOAT launched a discount marketplace. The Samba is cooling. Only 47% of releases flip for profit. We break down the data behind sneaker resale's hard reset.
Jun 2, 2026
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About Sneakers
HYPE COMPANY's sneaker coverage tracks the releases, collaborations and retros driving the culture: Jordans, Air Force 1s, New Balance, ASICS and the designer and artist collabs everyone is chasing. Alongside release news you'll find rankings of the year's best pairs, buyer's guides, opinion on where sneakers are heading, and a close watch on the resale market and what pairs are really worth.