STREETWEAR
Street fashion, brands, and style trends
Supreme’s Fall Lineup Goes From Leather Jackets to a Red Dyson
A Jeff Hamilton leather jacket, an Analogue Pocket, a Super 8 camera and a very red vacuum. Supreme’s fall universe keeps getting bigger.
The Camo Jacket Is the Draw in Supreme x A.PRESSE
Hand-applied camo, a cotton-silk suit and a thermal-lined hoodie. Supreme’s September 10 collaboration rewards a closer look at the actual clothes.
The Flip Is Dead, Long Live the Flip: Streetwear Resale in 2026
The resale market is bigger than ever and less profitable than ever. As margins compress and most new releases sell below retail, StockX and GOAT are morphing into commodity exchanges. What it means for everyone.
Does Supreme Still Have a Soul? An Eyewear Giant, a Red Box, and the Future of Streetwear
Supreme is now owned by the company behind Ray-Ban and Oakley. As streetwear splits between logomania nostalgia and quiet-luxury restraint, the question isn't whether the box logo survives. It's whether it still means anything.
Denim Tears and the Art of Wearing History: Tremaine Emory's Next Chapter
With a Lauryn Hill campaign, a skate collab and the brand's first in-house denim, Tremaine Emory is proving streetwear can carry the full weight of art, music and history. Inside Denim Tears' 2026.
How to Wear Gorpcore in 2026 Without Looking Like a Trailhead
Gorpcore grew up. The neon and the dangling carabiners are out; muted technical layers that work in the office and on the trail are in. Here's how to style the 'quiet outdoors' look without overdoing it.
The Best Streetwear of 2026 So Far: 10 Pieces That Defined the Year
Five months into 2026 and the year already has a shape: merging brands, returning legends, and football fever ahead of the World Cup. Here are the ten drops and pieces that actually mattered.
Opium, Explained: How Playboi Carti Turned a Rap Label Into a Dress Code
Dark, draped, gothic and deliberately ugly-beautiful: the Opium aesthetic outgrew its rap-label origins to become Gen Z's most divisive streetwear movement. We break down where it came from and where it's going.
The ALD x New Balance Machine: Inside Streetwear's Most Unfair Advantage
Teddy Santis runs Aimé Leon Dore and New Balance's Made in USA line at the same time. In 2026 that double role produced the RC56, a Gator Run revival and a World Cup football boot. We unpack the most lopsided partnership in sneakers.
Brain Dead at 11: How Kyle Ng Built Streetwear's Weirdest Sandbox
From underground comics to a Coach collab, Kyle Ng turned Brain Dead into a counter-cultural universe that refuses to behave like a clothing brand. A profile of LA's most restless creative collective.
Corteiz x New Era: The Alcatraz Logo Goes Stateside
Corteiz strapped its Alcatraz crest to New Era's most iconic silhouettes for a February 2026 drop that doubled as a victory lap. Here's why the RTW maverick's headwear capsule mattered.
The Evolution of the Streetwear Grail: From Jordans to NFTs?
In the early days of streetwear, a grail was simple. It was a pair of Bred 1s. A Supreme box logo hoodie. Maybe a BAPE full-zip shark hoodie if you were lucky enough (or rich enough) to get your hands on one. Grails were tangible. You could touch them, wear them, flex them. But as the culture evolved, so did the definiti
Why Skateboarding Will Always Be the Heart of Streetwear
Streetwear Was Built on Scratched Decks, Not Runways Before the co-signs, the collaborations, and the billion-dollar brands, streetwear lived on scratched decks and busted sidewalks. Skateboarding wasn’t just an influence. It was the culture. And no matter how global or polished streetwear becomes, the heartbeat will al
Unpacking the Logo: Stories Behind Streetwear's Most Iconic Logos
Logos are more than just visual identifiers: they embody a brand’s identity, culture, and legacy. In streetwear, iconic logos become cultural symbols, instantly recognizable and deeply meaningful. Let's explore the stories behind two of streetwear's most influential logos: Off-White and Supreme. Off-White: The Power of
How Streetwear Became a Billion-Dollar Industry
Streetwear has transformed from a niche subculture to a global powerhouse worth billions. But how did casual clothing rooted in skate, surf, and hip-hop culture evolve into an influential, lucrative industry? Let's explore the key factors behind streetwear’s remarkable journey to billion-dollar status. Cultural Roots a
Iconic Streetwear Brands Making a Comeback This Year
Fashion is cyclical, and streetwear is no exception. As we dive deeper into 2025, several iconic streetwear brands are experiencing a powerful resurgence, reconnecting with longtime fans and captivating new generations. Let's take a closer look at these classic brands making their much-awaited comeback. Stüssy A pionee
Esports is Bigger Than Traditional Sports: Here’s Why
The New Era of Entertainment Forget what you know about traditional sports, because esports isn’t just catching up. It’s blowing right past them. If you haven’t noticed yet, esports is taking over not just as a hobby, but as the dominant force in the entertainment world. We’re talking about tournaments pulling in numb
Ranking the Most Iconic Streetwear Logos of All Time
Symbols That Shaped a Culture In streetwear, logos are more than just branding: they're cultural symbols, status flexes, and design hallmarks all in one. They tell a story. Some logos started as underground whispers and exploded into global emblems. Others were born on skateboards, in punk clubs, or through hip-hop lege
What Your Favorite Sneaker Says About Your Streetwear Vibe
Let’s be honest: your sneakers are saying something about you before you even open your mouth. Whether you meant to or not, your choice in kicks reveals your entire vibe: your aesthetic, your energy, even your toxic traits (just a little). So if you're ready to laugh, self-reflect, or roast your friends, here's what you
About Streetwear
Streetwear on HYPE COMPANY covers the labels and collaborations shaping how people dress: Supreme, Kith, Corteiz, Denim Tears, Aimé Leon Dore, Brain Dead and the brands coming up behind them. Expect seasonal lineup breakdowns, profiles of the designers behind the clothes, styling guides and a close eye on resale, along with the skate, music and car culture that streetwear keeps borrowing from.