STREETWEAR
Street fashion, brands, and style trends
Supreme x Timberland at 20, Stüssy Tears and Kith’s Big Week: October’s Streetwear Rundown
Supreme and Timberland marked 20 years together, Stüssy and Denim Tears reunited, Kith opened in Vancouver, and Kith x Salomon is up next.
Oct 24, 2026
Supreme x Martine Rose Is Out, and Mike Tyson Is on the Dunk
The fall collaboration’s centerpiece is a black leather Nike Dunk Low wrapped in a 1986 photo of Mike Tyson, with leather, shearling and a custom JBL speaker alongside.
Oct 24, 2026
Kith for BMW 2026 Makes Inka Orange the Main Event
AVIREX leather, velour track sets and enough garage collectibles to furnish the obsession. Kith’s fourth BMW chapter goes all in on Inka Orange.
Sep 10, 2026
Supreme’s Fall Lineup Goes From Leather Jackets to a Red Dyson
A Jeff Hamilton leather jacket, an Analogue Pocket, a Super 8 camera and a very red vacuum. Supreme’s fall universe keeps getting bigger.
Sep 10, 2026
The Camo Jacket Is the Draw in Supreme x A.PRESSE
Hand-applied camo, a cotton-silk suit and a thermal-lined hoodie. Supreme’s September 10 collaboration rewards a closer look at the actual clothes.
Sep 10, 2026
The Flip Is Dead, Long Live the Flip: Streetwear Resale in 2026
The resale market is bigger than ever and less profitable than ever. As margins compress and most new releases sell below retail, StockX and GOAT are morphing into commodity exchanges. What it means for everyone.
Jul 6, 2026
Does Supreme Still Have a Soul? An Eyewear Giant, a Red Box, and the Future of Streetwear
Supreme is now owned by the company behind Ray-Ban and Oakley. As streetwear splits between logomania nostalgia and quiet-luxury restraint, the question isn't whether the box logo survives. It's whether it still means anything.
Jun 30, 2026
Denim Tears and the Art of Wearing History: Tremaine Emory's Next Chapter
With a Lauryn Hill campaign, a skate collab and the brand's first in-house denim, Tremaine Emory is proving streetwear can carry the full weight of art, music and history. Inside Denim Tears' 2026.
Jun 21, 2026
How to Wear Gorpcore in 2026 Without Looking Like a Trailhead
Gorpcore grew up. The neon and the dangling carabiners are out; muted technical layers that work in the office and on the trail are in. Here's how to style the 'quiet outdoors' look without overdoing it.
Jun 14, 2026
The Best Streetwear of 2026 So Far: 10 Pieces That Defined the Year
Five months into 2026 and the year already has a shape: merging brands, returning legends, and football fever ahead of the World Cup. Here are the ten drops and pieces that actually mattered.
Jun 8, 2026
Opium, Explained: How Playboi Carti Turned a Rap Label Into a Dress Code
Dark, draped, gothic and deliberately ugly-beautiful: the Opium aesthetic outgrew its rap-label origins to become Gen Z's most divisive streetwear movement. We break down where it came from and where it's going.
Jun 1, 2026
The ALD x New Balance Machine: Inside Streetwear's Most Unfair Advantage
Teddy Santis runs Aimé Leon Dore and New Balance's Made in USA line at the same time. In 2026 that double role produced the RC56, a Gator Run revival and a World Cup football boot. We unpack the most lopsided partnership in sneakers.
May 24, 2026
Brain Dead at 11: How Kyle Ng Built Streetwear's Weirdest Sandbox
From underground comics to a Coach collab, Kyle Ng turned Brain Dead into a counter-cultural universe that refuses to behave like a clothing brand. A profile of LA's most restless creative collective.
May 19, 2026
Corteiz x New Era: The Alcatraz Logo Goes Stateside
Corteiz strapped its Alcatraz crest to New Era's most iconic silhouettes for a February 2026 drop that doubled as a victory lap. Here's why the RTW maverick's headwear capsule mattered.
May 10, 2026
The Evolution of the Streetwear Grail: From Jordans to NFTs?
In the early days of streetwear, a grail was simple. It was a pair of Bred 1s. A Supreme box logo hoodie. Maybe a BAPE full-zip shark hoodie if you were lucky enough (or rich enough) to get your hands on one. Grails were tangible. You could touch them, wear them, flex them. But as the culture evolved, so did the definiti
May 4, 2026
Why Skateboarding Will Always Be the Heart of Streetwear
Streetwear Was Built on Scratched Decks, Not Runways Before the co-signs, the collaborations, and the billion-dollar brands, streetwear lived on scratched decks and busted sidewalks. Skateboarding wasn’t just an influence. It was the culture. And no matter how global or polished streetwear becomes, the heartbeat will al
Apr 27, 2026
Unpacking the Logo: Stories Behind Streetwear's Most Iconic Logos
Logos are more than just visual identifiers: they embody a brand’s identity, culture, and legacy. In streetwear, iconic logos become cultural symbols, instantly recognizable and deeply meaningful. Let's explore the stories behind two of streetwear's most influential logos: Off-White and Supreme. Off-White: The Power of
Apr 20, 2026
How Streetwear Became a Billion-Dollar Industry
Streetwear has transformed from a niche subculture to a global powerhouse worth billions. But how did casual clothing rooted in skate, surf, and hip-hop culture evolve into an influential, lucrative industry? Let's explore the key factors behind streetwear’s remarkable journey to billion-dollar status. Cultural Roots a
Apr 13, 2026
Iconic Streetwear Brands Making a Comeback This Year
Fashion is cyclical, and streetwear is no exception. As we dive deeper into 2025, several iconic streetwear brands are experiencing a powerful resurgence, reconnecting with longtime fans and captivating new generations. Let's take a closer look at these classic brands making their much-awaited comeback. Stüssy A pionee
Apr 7, 2026
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From HYPE GOODS, our store.
HYPE PickAir Patrol Laptop Backpack
HYPE PickNew York Yankees 9FIFTY Snapback, Scarlet
HYPE PickChicago Bulls Day One Snapback
HYPE PickMen's J01 Duck Detroit Jacket
HYPE PickOld Skool Check Backpack, Black/White Checkerboard
HYPE PickAnita Max Wynn Trucker Hat
Sylas OO9448 Sunglasses
Men's Unlined Eisenhower Jacket
Classic 21L Laptop Backpack
Old Skool Print Backpack, Black
About Streetwear
Streetwear on HYPE COMPANY covers the labels and collaborations shaping how people dress: Supreme, Kith, Corteiz, Denim Tears, Aimé Leon Dore, Brain Dead and the brands coming up behind them. Expect seasonal lineup breakdowns, profiles of the designers behind the clothes, styling guides and a close eye on resale, along with the skate, music and car culture that streetwear keeps borrowing from.