SPORTS
Scores, highlights, and sports culture
Phil Mickelson’s Major Streak Is Over. The Best Moments Still Hit.
A men’s major season passed without Phil Mickelson for the first time since 1990. The absence makes his wild, brilliant run easier to appreciate.
Scottie Scheffler Is Bringing Peak Form to the Presidents Cup
Scottie Scheffler reaches Medinah after a dominant playoff run, bringing the consistency, pairing value and calm the U.S. team needs from an anchor.
Rory McIlroy Is Heading Back to Wentworth With Something to Fix
Seven final-round birdies showed Rory McIlroy’s game is close. Two costly late holes showed exactly what he must clean up at Wentworth.
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The Bunkers Tell You How a Golf Course Wants to Be Played
Bunkers are more than hazards. Their position reveals the preferred angle, the intended risk and the smartest way to play a golf hole.
Xander Schauffele Is the Presidents Cup Pick Built for Pressure
Xander Schauffele gives the U.S. Presidents Cup team exactly what match play demands: clear decisions, controlled aggression and calm that travels.
The 49ers–Rams Rivalry Just Got a Melbourne Main Stage
Australia’s first NFL regular-season game puts Brock Purdy opposite a Rams defense with Myles Garrett. The MCG is the setting; the rivalry is the reason to watch.
Aaron Donald Is Coming Out of Retirement for One More Run With the Rams
Aaron Donald is coming out of retirement and returning to the Rams on a one-year, $20 million deal
Sports Isn't a Genre Anymore. It's the Culture's Operating System
The WNBA's $200M deal, the NBA tunnel runway, F1's LVMH pact, a home World Cup. The walls between sport, fashion, music and internet have collapsed, and that's the whole story of 2026.
Victor Wembanyama Entered His Warrior-Monk Era and the NBA Can't Keep Up
A summer at Shaolin, a Defensive Player of the Year award, and pregame fits that read like sermons. Wemby isn't just the future of basketball. He's its most fascinating cultural figure.
The USMNT's Style Era: Pulisic, the New Kits and Soccer's Streetwear Crossover
A young squad, a home World Cup, and a national team that finally feels culturally cool. As the USMNT preps for summer 2026, the off-pitch fits matter almost as much as the goals.
The World Cup Comes Home: How Summer 2026 Becomes Culture's Main Event
Forty-eight teams, sixteen cities, three countries. The 2026 World Cup isn't just the biggest tournament ever. It's the summer North American street culture has been waiting for.
How to Watch the 2026 World Cup Like You've Been Into It for Years
Your complete cheat sheet to summer 2026: the format, the host cities, picking a second team, the fan-zone playbook and the fits. Show up looking like a lifer, not a bandwagoner.
Power Ranking the NBA's Best Tunnel Fits of the 2025-26 Season
The tunnel is the real runway now. We ranked the season's sharpest pregame arrivals, from Wemby's warrior robes to the leaguewide takeover of quiet-luxury tailoring.
The Sabrina 4 and the WNBA's Sneaker Takeover
Sabrina Ionescu's fourth signature shoe drops this summer with sprinter-inspired tech and a Romanian-coded design. It's the clearest sign yet that the WNBA owns the sneaker conversation now.
Paddock to Pavement: How F1 Became Fashion's Fastest Lane
An LVMH mega-deal, Hamilton in head-to-toe Louis Vuitton, and team merch trading like grails. Formula 1 didn't just get fashionable. It became one of luxury's biggest stages.
Padel Is the Sport Everyone's Suddenly Obsessed With: Here's Why
Messi built a court at home. Beckham, Djokovic and DiCaprio are hooked. Prada makes a $1,970 racket. Padel went from European secret to global status sport, and the US is next.
Crawford Stuns Canelo: A Night That Rewrote History
Terence “Bud” Crawford shocked the boxing world, defeating Canelo Álvarez by unanimous decision in front of a record crowd.
Ilia Topuria Crowns Himself King with Vicious KO at UFC 317
EL MATADOR IS KING 👑 #UFC317 | @TopuriaIlia pic.twitter.com/OW1jQYokzS. UFC (@ufc) June 29, 2025 In a night packed with expectations and electricity, Ilia Topuria delivered a moment for the history books, flattening former champion Charles Oliveira in the very first round to capture the vacant UFC lightweight title .
Stefon Diggs Caught Handing Out “Mysterious Pink Substance” on Yacht in Miami
New England Patriots wide receiver Stefon Diggs has found himself at the center of a growing controversy after a video surfaced showing him handing out a small bag of pink, crystallized substance to three women during a Memorial Day yacht party. The footage, which quickly went viral across social media platforms, captu
About Sports
Sports at HYPE COMPANY is about the games and everything around them: the NBA, NFL, WNBA, soccer and the World Cup, combat sports, F1 and fast-rising sports like padel. Beyond the results and the big moments, the coverage follows athletes' style, tunnel fits and signature sneakers, and the way sport now drives fashion and pop culture. Golf has a section of its own.