AUTOMOTIVE
Supercars, EVs, and automotive culture
Porsche’s Manual Carrera S Is Back on the Dream-Garage List
A six-speed gearbox, a walnut shifter and a deep-purple launch car. Porsche just made choosing your imaginary 911 considerably harder.
The Lamborghini Urus SE Performante Pushes the Super SUV to Its Peak
With 812 horsepower, aggressive carbon-fiber bodywork and a top speed of 194 mph, Lamborghini’s new flagship Urus proves hybrid performance does not have to come quietly.
Stop Making EVs Pretend to Be Gas Cars
Dodge piped a 600-watt fake V8 into the Charger Daytona. BMW hired Hans Zimmer. Ferrari refused to fake anything at all. An argument that the fake-engine-noise era is a dead end, and Ferrari is right.
Ferrari Went Electric and Didn't Flinch: Inside the Elettrica
Maranello's first EV arrives as a four-door, five-seat departure from everything Ferrari has ever built, and it refuses to fake an engine note. A look at the most controversial Prancing Horse in decades.
The Best-Looking Cars of 2026: A Design Power Ranking
From the Audi Concept C to the reborn Renault Twingo, 2026 is one of the strongest years for car design in a decade. Our ranked list of the machines that actually move us: beauty over horsepower.
The McLaren W1 Is the F1's Spiritual Heir, and a 1,275 HP Statement of Intent
399 examples, a hybridized twin-turbo V8, and a lineage that runs straight back to the legendary F1. The McLaren W1 isn't just a hypercar. It's Woking reminding everyone who invented the genre.
Why Every New Car Looks Like It's From the Past: The Retro-Futurism Boom
The Ioniq 5's pixels, the boxy Land Cruiser, the reborn Renault 5, EV restomods of '70s icons: car design is mining its own archive harder than ever. A retrospective on the retro-futurist wave.
Solid-State Batteries Explained: The Tech That Could End Range Anxiety
700-plus miles of range, a 10-minute charge, and a battery that could outlast the car. Solid-state cells are the EV holy grail, and Toyota says production is finally close. Here's what's real and what's hype.
From Kith x BMW to Drift-Born Streetwear: Car Culture Owns Fashion Now
Kith built an XM. Palace built four AMGs. A pro drifter launched a label at Tokyo Auto Salon. The car-meets-fashion collab has graduated from gimmick to its own ecosystem. Here's the state of play in 2026.
The JDM Generation Grew Up and Got Rich: Now They're Buying the Dream
The R34 Skyline is fully import-legal, the Mk4 Supra is a million-dollar build base, and a generation raised on Gran Turismo and Fast & Furious is finally cashing in. Inside the 2026 JDM boom.
The 2026 Dream Garage: Eight Cars Worth Lusting Over Right Now
From a $45K Rivian to a $640K Ferrari EV, from import-legal R34s to the Lamborghini Temerario: a curated lust list of the cars defining desire in 2026, sorted by what you can actually chase.
About Automotive
Automotive on HYPE COMPANY covers the cars worth talking about: supercars and hypercars from Ferrari, Lamborghini, McLaren and Porsche, performance SUVs, and the EVs and battery technology that are changing what fast means. Launch news sits alongside design rankings, dream-garage lists, opinion on where the industry is going, and stories on car culture's growing pull on fashion, from JDM icons to streetwear brand collaborations.