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Your source for culture, drops, spots, and everything in between.
Top Stories
Music
Future Puts Drake and Travis Scott on One Track for “Ya Hit”
2d
Gaming
GTA VI Is Downloading: 209GB In, Eight Days to Go
2d
The iPad Mini Gets OLED, Water Resistance and a $699 Price
Tech8d
Nike’s Kobe 8 Protro “Shanghai Fireworks” Returns November 11 for $200
Sneakers8d
LeBron James Is 41, in Year 24, and Playing in the Lightest Shoe of His Career
Performance8d
Flying Home for Thanksgiving Hasn’t Cost This Much in 10 Years
Travel8dTop Headlines
GTA VI Pre-Load Moves Up to November 10, and You’ll Need 212GB
New Balance’s Made in USA 990v7 Lands November 6 at $200
Supreme x Timberland at 20, Stüssy Tears and Kith’s Big Week: October’s Streetwear Rundown
November 2026 Sneaker Release Calendar: Space Jam at 30, the Black Pack and a Black Friday “Bred”
Supreme x Martine Rose Is Out, and Mike Tyson Is on the Dunk
Tesla’s New Roadster Takes Flight at Its Long-Awaited Reveal
Porsche Mission S Previews a New Super Sports Car Above the 911
Modern Warfare 4 Arrives October 23 With a New Front Line and DMZ
Quavo Returns With QRÖMELIFE, Executive Produced by Pharrell
Apple HomeView Brings Siri AI to a $299 Smart Display
GTA VI’s Launch Trailer Brings Justice, Tame Impala, SZA and King Gizzard Together
GTA VI Is Getting an Album With Travis Scott, Future, and More
Trending
GTA VI’s $400 Vice City Collector’s Box Is Pure Rockstar Excess
Gaming50d
Beats 360 Turns the Over-Ear Headphone Into Gym Gear
Tech50d
OVO Turns Degrassi’s School Spirit Into a Toronto Uniform
Culture51d
Yeat’s COCOON Puts Drake at the Center of a Seven-Track Sprint
Music55d
Drake’s ‘FOMO’ Gives Lena The Plug’s Hall-Pass Joke a Second Life
Music55d
The Fastest Way to Cut Three-Putts Is to Stop Practicing the Wrong Putt
Sports57d
Scores
LiveNCAAM
3:58 - 2nd
UNA2-1
MIA2-1
3:58 - 2nd
La Liga
8:00 AM ET
BET8-2-2
ELC2-4-6
EPL
9:00 AM ET
BRE3-5-2
BHA7-1-2
EPL
9:00 AM ET
LIV5-3-2
CRY2-1-7
EPL
9:00 AM ET
BOU4-3-3
IPS3-2-5
EPL
9:00 AM ET
CHE5-1-4
SUN2-2-6
La Liga
10:15 AM ET
RAY3-3-5
RSO7-1-4
EPL
11:30 AM ET
AVL3-4-3
MAN1-5-4
La Liga
12:30 PM ET
LEV2-5-5
CEL2-7-3
La Liga
12:30 PM ET
GET3-3-6
VIL4-3-5
La Liga
3:00 PM ET
BAR11-0-1
ATM9-1-2
NBA
7:00 PM ET
NY6-5
IND4-8
NBA
7:00 PM ET
MIL1-11
ORL4-7
NCAAM
7:00 PM ET
MRMK1-2
FLA3-0
NCAAM
7:00 PM ET
SHSU2-1
ILL2-1
NCAAM
7:00 PM ET
UNI2-1
MSU3-0
Events
Nov 13
gamingTwitchCon San Diego 2026
San Diego, CA
Nov 16
musicCamp Flog Gnaw Carnival 2026
Los Angeles, CA
Dec 4
cultureArt Basel Miami Beach 2026
Miami Beach, FL
Dec 10
gamingThe Game Awards 2026
Los Angeles, CA
Jan 6
techCES 2027
Las Vegas, NV
Jan 16
automotiveDetroit Auto Show 2027
Detroit, MI
Feb 10
cultureNew York Fashion Week Fall/Winter 2027
New York, NY
Feb 14
sportsSuper Bowl LXI
Inglewood, CA
Feb 19
sportsNBA All-Star Weekend 2027
Phoenix, AZ
Mar 1
cultureParis Fashion Week Fall/Winter 2027
Paris, France
Mar 13
musicRolling Loud California 2027
Inglewood, CA
Mar 15
cultureSXSW 2027
Austin, TX
Upcoming Drops
Soon
Jordan
Air Jordan 41 "Grey/Wolf Grey/Aluminum/Metallic Silver"
Nov 15
Soon
adidas
adidas AE 3 "Lucid Pink"
Nov 20
Soon
Jordan
Air Jordan 3 "Santa"
Nov 21
Soon
Jordan
Air Jordan 3 "Santa"
Nov 21
Soon
Jordan
Air Jordan 4 "Bred"
Nov 28
Soon
Jordan
Air Jordan 41 "Space Jam"
Dec 5
Soon
Jordan
Air Jordan 10 "Sacramento"
Dec 5
Soon
Jordan
Free The Youth x Air Jordan 3
Dec 11
Soon
Jordan
Air Jordan 11 "Space Jam"
Dec 12
Soon
Jordan
Air Jordan 8 "Knicks"
Dec 24
Soon
Jordan
Air Jordan 4 "Bin 23"
Dec 26
Soon
Jordan
Air Jordan 4 "Spotlight "
Jan 15
Soon
Jordan
Air Jordan 41 "Cargo Khaki/Celadon"
Jan 22
Soon
Jordan
Air Jordan 12 "Obsidian"
Jan 23
Soon
Jordan
Air Jordan 4 "Musik"
Jan 30
Soon
Jordan
Air Jordan 4 "Black Laser"
Feb 1
Soon
Jordan
Air Jordan 4 "White Laser"
Feb 1
Soon
Jordan
Air Jordan 14 Low "Valentine's Day"
Feb 6
Soon
Jordan
Air Jordan 3 "Red Flip"
Feb 13
Soon
Jordan
Air Jordan 17 "College Blue"
Feb 19
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on HYPE GOODS (opens in new tab)Beats 360 Over-Ear Headphones
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on HYPE GOODS (opens in new tab)NFL Authentic Football "The Duke"
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on HYPE GOODS (opens in new tab)MPC Sample Portable Standalone Sampler
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on HYPE GOODS (opens in new tab)SM7B Vocal Microphone
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on HYPE GOODS (opens in new tab)Debut Evo 2 Turntable, Gloss Black
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HYPE PickAudio-Technica
on HYPE GOODS (opens in new tab)Shop all at HYPE GOODS (opens in new tab)AT-LP120XUSB Direct-Drive Turntable
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The Spots
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🇬🇧
London
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Sports
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HYPE Rankings
Most Hyped Sneakers
weekly · sneakers1—
Nike SB Dunk Low
Countless collabs keeping it on top
2▲ 1
Air Jordan 4
Retro heat never fades
3▲ 3
New Balance 1906R
The dad shoe everyone wants
4▼ 1
ASICS Gel-Kayano 14
Gorpcore staple
5▼ 2
adidas Samba
Still going strong
Brands to Watch
monthly · streetwear1▲ 2
Corteiz
London's most wanted
2▼ 1
Stussy
Legacy brand, fresh collabs
3—
Aimé Leon Dore
NYC refined
4▲ 1
Palace
Skate royalty
5▼ 2
Bape
The camo comeback
Gaming
Automotive · 19d
The LEGO Technic McLaren P1 Is Still the Supercar to Build
Automotive · 19d
LEGO’s 4,104-Piece Koenigsegg Brings Ghost Mode Home
Automotive · 19d
Ducati Goes Off-Road in LEGO Technic, and a Life-Size LEGO Panigale Heads to Lucca
Automotive · 19d
Schumacher’s Ferrari F2004 Joins LEGO’s F1 Legends
Automotive · 19d
LEGO’s Batman Returns Batmobile Drops Its Shell to Become the Batmissile
Culture · 19d
LEGO’s $800 Executor Is the Longest Star Wars Set Ever Made
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Culture, Style & Influence
HYPE Company
HYPE COMPANY is a next-generation media and retail platform built around the things people are obsessed with right now. From music, cars, sports, technology, entertainment, and internet culture to the products, personalities, and moments shaping what comes next, HYPE brings it all together in one place. We create content, products, drops, collaborations, and experiences for people who want to stay ahead of what everyone else will be talking about tomorrow. HYPE isn't about following culture, it's about living at the center of it.
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