The strongest image in Kith’s BMW campaign is a jacket seen from behind. Orange, blue, white and black leather wrap around an enormous BMW roundel, with AVIREX lettering arcing across the shoulders. Behind it sits an orange coupe. You understand the entire proposition before you see a price tag.

For its fourth BMW collaboration, Kith has built a wardrobe around the pleasure of being deeply into cars. The 2026 collection stretches from leather outerwear and track sets to luggage and objects for the garage. Inka Orange gives this chapter its most memorable colour, joining the partnership’s established palette.

The jacket gets first billing

The US collection page lists the Kith & AVIREX for BMW Leather Jacket at $1,350. The Brenner, Braun Moto and Dewitt Moto jackets each sit at $1,250. At the other end of the clothing range, several graphic tees are listed at $65. Those are listed prices at the time of writing; availability varies by piece and size.

The AVIREX is our visual standout. Its oversized back graphic belongs with the broad colour panels, so the branding feels like part of the jacket’s construction. It is gloriously unsubtle. In an outfit, we would give it the whole stage: dark trousers, a simple tee and shoes that do not fight for another headline.

Kith and AVIREX for BMW colour-blocked leather jacket photographed beside orange BMW coupes

Official campaign photograph: Kith.

You do not need the whole uniform

The Velvet Rui Track Jacket and Velvet Damon Track Pant offer another route through the collection, listed at $295 and $250 respectively. Kith also carries its familiar Nelson and Braxton shapes into the collaboration. The brand’s closer look shows driving gloves, leather travel pieces and headwear extending the idea beyond jackets.

Our preference is to break these looks apart. A track top over a plain layer has room to look good on its own. Add matching trousers, a driving cap, gloves and a logo bag, and the outfit starts asking for a set of keys as a prop. One strong piece lets the reference land without turning your entire day into the campaign.

The garage fantasy is part of the appeal

Kith’s collection also includes a CSi 3.0 diecast model and a backgammon set. That spread makes sense as a picture of a collector’s world: the clothes you wear, the car you stare at and the things you leave on a shelf all participate in the same obsession.

The orange AVIREX photograph is where that world comes together most clearly. Car paint becomes jacket colour; the badge becomes a graphic; the outfit borrows some of the coupe’s swagger. You can appreciate that connection without wanting every object in the range. For us, the jacket is the piece that makes the whole collaboration click.