Rockstar Games is already turning GTA VI’s Leonida into a place you can shop, and the first big statement is unapologetically excessive. The Goodtime State – Vice City Collection is a limited $399.99 collector’s box built around Macca the Gator, a fictional TV personality from the game’s sunburned version of Florida.

Arriving November 19 and available for pre-order while supplies last, the box packages real brand collaborations with objects that look lifted from souvenir shops, gas stations and hotel minibars. This is not a special edition of the game: Grand Theft Auto VI is sold separately. It is an 11-piece lifestyle capsule selling the mythology of Vice City before players even load in.

THE BOX IS A PIECE OF LEONIDA

The headline items are a six-inch Macca the Gator figure with a twist-open stash compartment, matte black Oakley Frogskins sunglasses with Prizm Sapphire lenses, a New Era 9FORTY A-Frame snapback and a ripstop Leonida Keys crossbody bag. Those are joined by a magnetic pink-glass Macca mirror, a Chunkee the Manatee shot glass, a Vice City swizzle spoon and a razor-blade-style keychain.

Rockstar fills the remaining space with nine enamel pins in a metal tin, nine vinyl stickers in a stash bag and a double-sided souvenir poster. One side carries illustrated Macca the Gator artwork; the reverse opens into a map of Leonida. The entire package measures 19 by 13.5 by 12.5 inches, so this is designed to occupy real shelf space rather than disappear into a drawer.

THE BEST PIECES BLUR MERCH AND PROP

The collection works because the products feel like artifacts from the game’s world instead of standard logo merchandise. Macca poses with a smoke and a flamingo blood martini. The electroplated mirror can hang as artwork or double as a tray. Even the spoon and shot glass read like branded junk collected during a questionable weekend in Vice City.

The Oakley and New Era pieces give the box some real-world weight. Both are recognizable products that could be worn without looking like convention giveaways, while the crossbody bag is finished with patterned black-and-pink lining, woven patches and a custom zipper pull. The collaboration labels make the price easier to understand, but the stranger character pieces are what give the collection its identity.

$399.99 DOES NOT INCLUDE THE GAME

That distinction matters. The Goodtime State box costs five times the standard game price and contains no copy of GTA VI, digital bonus or hardware. It is a standalone, limited-edition merchandise release for buyers who want the setting as much as the game. The package is also marked as an adult collectible, is not eligible for free shipping and will only remain available while supplies last.

Pre-orders are open through the Rockstar Store, with the collection scheduled to arrive November 19. Rockstar says regional pre-order details for Asia, Latin America and Australia will follow. The company is also teasing more GTA VI apparel and collectibles, making this box look less like a one-off and more like the opening move in a much larger retail rollout.

Vice City has always been built from brands, billboards and bad taste. The difference now is that Rockstar can move those ideas directly from the screen into a shopping cart. At $399.99, the Goodtime State collection is not subtle value. It is world-building sold by the box.