Future has put out the official video for “Ya Hit,” his surprise single with Drake, Travis Scott and Florida rapper Loe Shimmy. The song arrived Friday, November 6, with no warning, and it’s the first time all three of the headliners have shared a track.
That alone makes it one of the biggest rap releases of the fall.
Who does what
ATL Jacob produced the song. Loe Shimmy, a rising Florida artist, carries the hook, which is a big stage for a newer name next to three of rap’s biggest stars. Sexyy Red adds ad-libs.
Future’s verses are about moving on from a past relationship. Drake takes a shot at a rival’s album sales without naming anyone. Travis Scott nods to Grand Theft Auto VI, which lands November 19.
Why this one matters
The last time Drake and Travis Scott shared a song was “Meltdown” in 2023. Drake and Future already reconnected earlier this year on “Ran to Atlanta.”
Since then, the 2024 feud between Drake and Kendrick Lamar has hung over all of them. Future and Metro Boomin’s “Like That,” with Kendrick’s verse, was right at the center of it. Getting Drake, Future and Travis on the same record now reads like a statement that the tension is behind them.
What’s next for Future
“Ya Hit” is Future’s first release since his album The Real Me in August, which debuted at No. 1. He has hinted at another project, and this plays like the first single from it.
Watch the video
Featured image: Future, Drake, Travis Scott, Loe Shimmy and Sexyy Red in the “Ya Hit” video. Courtesy of Future.
