The Rise of New Balance: How Dad Shoes Became the Coolest Thing on the Block

New Balance, once dismissed as the ultimate “dad shoe,” has undergone a cultural transformation , becoming one of the most sought-after brands in streetwear and high fashion . But how did sneakers once associated with suburban dads and tech moguls become an essential part of the modern sneaker rotation?

Fashion’s love affair with retro aesthetics has played a key role in New Balance’s resurgence. As chunky sneakers became a streetwear staple, models like the New Balance 990 and 992 found a fresh audience, blending vintage appeal with contemporary styling .

New Balance’s rise can be traced to unexpected yet powerful endorsements . Steve Jobs famously wore New Balance 992s , while younger icons like Timothée Chalamet , Kendall Jenner , and Jack Harlow have reintroduced the brand to fashion-forward crowds . These organic endorsements have helped shift New Balance from a practical sneaker choice to a cultural statement .

One of New Balance’s smartest moves? Leveraging collaborations to tap into streetwear credibility. High-profile partnerships with designers and creatives like Aimé Leon Dore, Joe Freshgoods, Salehe Bembury, and JJJJound have redefined the brand’s aesthetic , turning timeless silhouettes into limited-edition grails.

At a time when consumers are prioritizing ethical production and quality craftsmanship , New Balance has stood out with its Made in USA and Made in UK lines. By keeping production local and ensuring high-quality materials , the brand maintains an authenticity that resonates with both sneakerheads and casual wearers alike.

Unlike brands that constantly chase trends, New Balance focuses on timeless design, comfort, and versatility . Whether on the feet of dad-core enthusiasts, skaters, or runway models , the brand has proved that true style isn’t about reinvention—it’s about staying true to your roots while evolving with culture.

From suburban sidewalks to fashion week runways , New Balance has rewritten the sneaker playbook, proving that sometimes, the most unexpected styles become the biggest fashion statements .